| BRAND POSITIONING: |
| We offer a wide range of high quality bathroom,home hardware in unique designs that are priced to offer value-for-money to customers worldwide. We are a service focused and customer oriented company, offering an extensive inventory of the latest products from one source, that are innovatively designed and well packaged. |
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| Price |
| Our price positioning is mid-market, above locally produced non- branded products, but more competitive than premium European manufacturers |
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| Service |
We offer On-time delivery (within 24-hours) On-line response to enquiries Good product knowledge Enthusiastic sales staff to pay regular visit |
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| Quality |
Comply with international standards. High grade material quality (Japanese managed suppliers). Superior ABS chroming. ISO 9002 quality control and systems. |
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| Design |
In-house design and manufacturing In-house mold making |
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| Range |
| 1,300 products in the "SSICC" range Widest range in the region 4 main categories: Bathroom; Kitchen; Sanitary and Hardware Wide range of colours and different sizes New product research at tradeshows worldwide Regular market surveys Monitoring latest trends |
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| Range |
| We use a wide range of packaging forms such as our unique "clam" packaging, window boxes, blister packs, foam boxes and shrink wraps |